During the previous years, the designs of gin labels have made alternating steps from the past and the present. They jump back and forth from traditional brewery images to modern and sleek gin designs.
Why Does The Shape Of Gin Labels Matter?
Although, yes, they do matter, using the classic rectangular label doesn’t mean it’s wrong too. Beefeater Gin has been known to use rectangular labels since then, and they are still among the most popular gins in the UK. Not only does rectangular labels hasten production, but it also engraved history and tradition in its designs.
However, designs such as Gordon’s Gin is another story. It has been in the running ever since before Beefeater despite using minimalistic packaging. Their use of a cursive script for their logo, along with the minimalist labels, makes you reminisce about the packaging used during the period of post-war. Instead of using the rectangular name, Gordon’s used various shapes to highlight their gin quality inside the bottle. One of Gordon’s primary selling values is purity, and it’s impressive how they have displayed that incredibly well.
What Are The other Options?
As long as you stick to the relevant standards of the industry, then you can create the gin label that you have always dreamed of designing. Whether you opt for something modern and sleep, or a traditional design rich in history and heritage, you can use all of the techniques you learned in label manufacturing to bring life into your labels.
Circular Gin Labels
Not as standard in the 21st century, but it could still be the perfect reason as to why you should use them. The difference in label shapes from a shelf full of gins with similar label designs will make yours stand out. Bright colors combined with circular shapes will surely provide a spectacular contrast against the rectangular shape of your premium gin bottles. The forms can also be used to boost the product – the gin itself – inside the container, similar to how Gordon’s used theirs. If the gin you sell is of premium quality, then using circular labels might do the job of getting them sold.
Your packaging quality is profoundly affected by the shape of your gin labels. If you have difficulty in making your gins stand out, then selling your gin will become a challenge. Build the loyal brand you dream of by creating a design that will attract customers on the first look.