A few years ago, web 2.0 backlinks were among the most effective SEO tactics. Used properly, they were able to push a website to the top of SERPs for moderately competitive keywords. The big question is whether web 2.0 backlinks are still as effective as they used to be.
As you can probably imagine, Google has figured out many people were building their own networks of web 2.0 properties to use for their backlinking needs. As these properties are free, it comes without saying that many of these people have built them in large numbers and filled them with low-quality content. If you want to do this today, you should change your mind. Low-quality websites can’t provide you with the high-quality inbound links you need.
However, if you invest time and effort into building good quality resources on free web 2.0 properties, your efforts may pay off sooner rather than later. All you need is to avoid creating low-quality articles that don’t fulfill a consumer need. Try to make
your websites useful and relevant, and they will perform very well for you.
The difference between modern and old SEO is that today quality is more important than quantity. If you build hundreds of low quality, shallow websites on free domains, you won’t gain too much traction for your money websites. If, on the contrary, you try to make these additional websites comprehensive and useful to their readers, they will have great chances to gain good authority. The result will be that their SEO power will be much bigger. They will be able to boost your rankings for the websites that bring you the money. Nonetheless, you need to be aware that you won’t be able to achieve your goals without putting in a certain amount of effort.