In the world of web designing small business houses are at a disadvantage as one cannot find a suitable company to design an online presence. In the world of web and web designers there are small companies that wish to have a web site and wish to hire a local company to do their work. The small business can be of any field like book publishing, a small restaurant, schools, churches, lawyers, salons, small town shops and artists. These are small houses that are not backed by the big corporate. So let us see the situation a bit clearly. If one is running a small business house and wishes to have a web site built then there are certain factors that need to be looked into such as knowledge, requirements and a plan.
- Why am I paying so much? Small companies have a strained budget which cannot be stretched further. Small business houses are forced to pay huge amounts for services that they do not understand. All of us receive mail for SEO services by companies that are clueless. They thrive on small business parties. Over here there are three points that one must note. Firstly one is paying too much money. Secondly one does not know what one is paying for. Thirdly one is paying a particular web site and not getting any visible results.
- The website is not working as wanted: Small houses are not guided properly because the company they hired to build has no idea how to build persuasive websites including the SEO. They do not have the skills to meet the standards required. It is very easy to put up a Word press or Zoomla based website and say that their work is done.
Let us look at a web site that is performing badly. What one sees is that there is not a single home page where the company name is provided in text format .The content is written by them and not what they provide the clients. There are no conversion funnels and there is no organic SEO work performed even though they are charging for the same. Even with the images displayed there was no sign of the website. The company does not have designers trained in usability and conversion designs. They do not claim to be SEO’s.
One must remember that one must never be charged for poor quality just because one does not know what to look for. When one hires a company to build one expects it to deliver the same as one is paying for the work that is performed. Just as big companies who have big amounts of money and resources, so also small companies should also deserve the same opportunities even though ,they have a smaller staff and less amount of money. It is clear that that there has never been a web site audited that has not needed improvements to their design to increase conversions. Small companies are not informed about the risks nor are they informed that certain methods can lead to penalties in search engines.